PlacementSupporting Shift4’s expansion into the European payments market

Business ContextExpanding card-present payments across Europe

Shift4 (NYSE:FOUR) is one of the world’s leading commerce and payments technology companies, processing billions of transactions each year across retail, hospitality and a wide range of other industries.

Following the success of its SkyTab point-of-sale platform in North America, the business identified Europe as the next phase of growth. Building a stronger card-present payments capability was central to that strategy.

Who made this happen?

The Growth ChallengeFinding the leader to build Shift4's European growth strategy

The role would shape Shift4’s expansion across Europe.

The successful candidate needed to build strategic distribution partnerships, support the company’s acquisition strategy, and establish a direct sales organisation across the region. Experience at this level is exceptionally rare, with most suitable leaders already operating in senior positions across the payments industry.

After several weeks of searching, the business was introduced to Wenham Carter through a trusted referral.

Our ApproachYears of market mapping. One week to deliver.

Because we are specialist, dedicated headhunters in this space, we have mapped the European card-present landscape extensively and built long-standing relationships with many of its leading commercial executives.

That meant we could move quickly. Within one week, we delivered a targeted shortlist of six candidates and supported Shift4 throughout the interview process, helping assess both technical capability and long-term strategic fit.

Business OutcomeLeadership to accelerate European expansion

Shift4 appointed Ashley Arlott as Senior Vice President to lead its European card-present growth strategy.

His experience in payments partnerships, distribution and European market expansion closely matched the company’s ambitions, providing the leadership needed to accelerate growth, strengthen strategic partnerships, and establish a stronger presence across one of the world’s most competitive payments markets.

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