Case StudyOpening the US market for two cyber insurance innovators

For cyber MGAs expanding into North America, commercial success depends on leadership with the relationships, market credibility, and distribution expertise to build sustainable growth.

Through partnerships with BOXX and Onda, Wenham Carter helped build the leadership teams behind two ambitious US expansion strategies.

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Business ContextGrowing in one of the world’s most competitive cyber insurance markets

The cyber insurance market continues to evolve as technology-led MGAs combine insurance, cyber protection, and data-driven underwriting to address increasingly complex digital risks.
Businesses entering or expanding within North America need leaders who understand the market, can build trusted distribution partnerships, and know how to scale specialist insurance businesses in a highly competitive environment.

Who made this happen?

The Leadership ChallengeEarning credibility in the US market.

Although BOXX and Onda were at different stages of growth, both faced the same strategic challenge: establishing the commercial capability required to succeed in the US market.

BOXX needed an experienced executive to lead its US business, strengthen distribution partnerships, and accelerate the adoption of its embedded cyber insurance offering.

Onda required the founding business development team that would introduce the business to the market, build key relationships, and create the commercial platform for long-term expansion.

In both cases, the strongest candidates combined deep cyber insurance expertise with established market networks and a proven ability to build commercial momentum.

Success in the US cyber insurance market begins with trusted relationships.

Our ApproachTargeting leaders with the networks, credibility, and experience to accelerate growth

Drawing on longstanding relationships across the cyber insurance ecosystem, Wenham Carter partnered with both organisations to identify leaders capable of accelerating their North American growth.

For BOXX, we secured Elizabeth Kim as President of BOXX USA, bringing senior leadership experience across cyber insurance, distribution, and the wider US insurance market.

For Onda, we helped establish its founding US business development team, identifying commercial leaders with the relationships and market knowledge required to launch and grow the business in North America.

Rather than simply filling roles, each appointment was aligned to the capability the business needed to create in its next stage of growth.

Business OutcomeA stronger platform for North American growth

Together, these appointments established the commercial foundations behind two distinct US expansion strategies.

BOXX strengthened its executive leadership, enabling the business to scale distribution partnerships and expand its embedded cyber insurance offering across the United States.

Onda launched its North American commercial operation with a founding business development team focused on building market presence and long-term customer relationships.

Across both engagements, the outcome was the same: leadership that enabled market entry, accelerated commercial growth, and strengthened each company’s position in one of the world’s most competitive cyber insurance markets.

Each appointment was aligned to the capability the business needed to create, not simply the role it needed to fill.

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