Following the appointment of a new CEO, Medis embarked on a broader commercial transformation to strengthen its leadership team and accelerate international growth.
What began as a search for a Global Head of Sales developed into a long-term partnership that reshaped the company's commercial organisation across Europe, North America, and Asia-Pacific.
Medis Medical Imaging is one of the longest-established companies in cardiac medical imaging software, with decades of experience developing advanced imaging solutions for interventional and non-interventional cardiology.
Following a leadership transition, the business set out to strengthen its executive team and build the commercial capability needed to support continued international expansion.
The new leadership team wanted to accelerate growth across established markets while expanding Medis’ presence internationally.
The first priority was appointing a Global Head of Sales with experience leading mature commercial organisations, developing go-to-market strategy, and selling advanced cardiac imaging software across multiple regions.
The broader ambition extended beyond one appointment. The business needed leadership capable of strengthening commercial operations, supporting international expansion, and preparing the organisation for its next stage of growth.
The business needed leadership capable of strengthening commercial operations across multiple international markets.
Following a competitive partner selection process, Medis appointed Wenham Carter based on our specialist market expertise and global network within cardiac imaging.
We successfully appointed the new Global Head of Sales before expanding our partnership to support leadership hiring across the wider organisation.
Working closely with the executive team and Board, we subsequently delivered a Chief Operating Officer / Chief Financial Officer, Head of Sales for the US interventional business, Global Head of HR, commercial leadership across Asia-Pacific, and a leading US reimbursement specialist whose expertise supported the adoption and commercial success of Medis’ software in the US healthcare market.
The partnership helped establish the commercial leadership needed to support Medis’ international growth strategy.
The strengthened executive and commercial team expanded the company’s sales capability across Europe, North America, and Asia-Pacific, while adding specialist expertise in market access and reimbursement to support future revenue growth.
What began as a single executive search evolved into a broader partnership supporting the continued development of Medis’ global commercial organisation.
The partnership strengthened commercial leadership across Europe, North America, and Asia-Pacific.
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