Planet engaged Wenham Carter through an established relationship with its Vice President for Asia-Pacific, recognising our specialist network across defence, satellite communications and geospatial intelligence.
Rather than searching traditional enterprise software markets, we focused on leaders who had built careers at the intersection of defence and commercial technology.
In South Korea, we identified and secured a high ranking military official with a direct role in evaluating and procuring geospatial and AI capabilities for the South Korean armed forces. That experience provided first-hand insight into the procurement process and the relationships needed to support Planet’s growth in the region.
For Australia and New Zealand, we secured a commercial leader who combined a senior defence background with experience selling complex software solutions, bringing both the market credibility and commercial capability needed to establish Planet’s regional presence.
The success of these appointments has since led to further retained work supporting Planet’s expansion across Asia-Pacific and into the Middle East.
