Case StudyAccelerating North American growth following Series B

Following a $30 million Series B extension, Flare accelerated its North American growth ambitions.

Wenham Carter identified and introduced the commercial leader who would help drive the next phase of the company's US expansion.

Business ContextTurning investment into commercial growth

Flare is a cyber threat exposure management platform that helps organisations identify and reduce digital risk before it becomes a security incident.

Following a $30 million Series B extension, the business set out to accelerate its growth across North America. Strengthening commercial leadership was a key priority as Flare looked to build on increasing demand for proactive cyber security solutions.

The Growth ChallengeFinding the leader to accelerate US expansion

Flare needed a commercial leader with the experience to scale a high-growth cyber security business in North America.

Success depended on finding someone with deep knowledge of the cyber security market, established relationships across the region, and a track record of building high-performing commercial teams. The strongest candidates were already leading growth within competing businesses.

Our ApproachRecognising the right leader at the right stage of growth

Having already partnered with Flare across leadership hiring in Europe and the US, Wenham Carter understood both the company’s ambitions and the evolving cyber security market.

Following the latest investment, we identified a senior commercial leader whose experience closely matched Flare’s next phase of growth. Rather than launching a broad executive search, we made a targeted introduction to an executive we believed could make an immediate impact on the business.

Business OutcomeLeadership to support the next phase of North American growth

The appointment strengthened Flare’s commercial leadership as the business accelerated its expansion across the US.

The successful introduction built on an established partnership that continues to support Flare’s international growth, reflecting a shared understanding of the leadership required at each stage of the company’s development.

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